Digital Marketing Blog

Digital marketers pay close attention to over 40 popular marketing metrics, most of which are considered “soft” and play a role in their marketing strategy without directly reflecting campaign effectiveness.

Email deliverability refers to the ability of your emails to successfully land in your recipients’ inboxes rather than being filtered as spam or bouncing back.

If you’ve ever wondered what it would look like if your guest post pitch was written by the likes of Shakespeare, Eminem, or even The Hulk, wonder no more.

If your business is local, in all likelihood, you will be competing with a number of other local companies in your area for customers’ money and also possibly bigger, national franchises as well.

Chatbots represent a new trend in how people access information, make decisions, and communicate.”  — Christie Pitts (Verizon Ventures) Previously believed to be a simple tool that could only provide basic answers, chatbots are rapidly advancing in complexity.

Conducting online market research can be a very effective tool for better understanding your target audience, how people feel about your products, and how you should shape your future marketing strategy.

Should we start with some Facebook Messenger marketing stats? Messenger is the second most popular messaging app after WhatsApp with 1.

SaaS features page, also called product or solutions page is part and parcel of any SaaS website.

It’s super important to choose the right Google Ads bid strategy and have a solid plan for adjusting your bids if you want to save money on advertising.

If you are not in the Big Four of accounting firms, you need to work hard to build credibility for your services.

Last year 1,029,528 new sellers joined Amazon globally, that is, 2975 new Amazon sellers per day.

According to IBISWorld, there are 5,523 digital advertising agencies only in the United States and that number is around a 14% increase from 2020.

Companies are turning to email automation workflow for B2B marketing to get faster results. This is not shocking since, as statistics indicate, 72% prefer email as the primary form of business communication.

Everyone knows that SEO success isn’t visible overnight, and it takes months of daily efforts to see results.

“Social networks are for entertainment and B2C promotions. It’s not for B2B relations and high-ticket transactions.