Digital Marketing Blog

If you are struggling to attract more customers, you are not alone. According to Ruleranalytics, 91% of marketers consider lead generation to be their top priority.

Blogging is an essential investment for all businesses, no matter their size, as it is a key component of a well-rounded content marketing strategy.

Today the Segmentation, Targeting, and Positioning (STP) Marketing Model is one of the most commonly utilized models, widely employed in practice and acknowledged by marketing leaders for its effectiveness in promoting streamlined and efficient communication practices.

Have you recently searched online for your business? I assume you have, but that doesn’t guarantee having a thorough strategy for optimizing your branded search.

eCommerce is a booming industry that has allowed retailers to tap into a larger audience and adapt to the digital age by selling online without being confined by physical location constraints.

The more familiar you are with your target audience, the higher the chances of turning them into devoted customers.

Understanding customers, their needs, and problems, is the cornerstone of any successful business strategy. A customer persona serves as a valuable resource for gaining insight into your market.

Today consumers are becoming increasingly well-informed about their shopping preferences and requirements. They have specific expectations concerning pricing, ingredients, delivery options, production methods, customer experience, and other factors.

Mary visited your online store and added a few items to her shopping cart. But for a reason, maybe a slow internet connection or an important phone call, she got distracted and abandoned her cart.

Did you know that every $1 spent on email marketing generates a return on investment (ROI) of $36? It’s a clear indicator that this is a smart marketing strategy for anyone looking to boost sales and company awareness.

How does your content stand out in the competitive world of SEO? What makes it reliable and rank-worthy in the eyes of Google? These questions lead us to the critical role of Experience, Expertise, Authoritativeness, and Trustworthiness aka E.

B2B email marketing has become essential in business-to-business communications, offering an efficient way to engage with businesses in an increasingly digital B2B landscape.

Digital marketers pay close attention to over 40 popular marketing metrics, most of which are considered “soft” and play a role in their marketing strategy without directly reflecting campaign effectiveness.

Email deliverability is a crucial metric that gauges how your emails reach your intended recipients, making it a pivotal factor in the success of your email marketing campaigns.

“Hey, Google! How can I make more money selling online? Or better still, how can I increase sales at my local store or restaurant? I’ve already asked Siri, but I want to double-check, just to make sure there are no discrepancies or differences in the responses.