100+ Important Stats to Know About AI in Marketing

AI is revolutionizing the marketing industry, transforming how businesses interact with consumers, optimize campaigns, and drive results. From automating repetitive tasks to enhancing content creation and personalizing customer experiences, AI is now a critical component of modern marketing strategies. Marketers are leveraging AI-driven tools for everything from influencer identification to data analytics and SEO optimization. While we may think that chatbots becoming primary customer service tool for 25% of businesses by 2027 is logical, would you think that we, as humans, would prefer prefer engaging with AI if it makes their experience more consistent and convenient? 48% say that’s the case. What’s more?

With AI-powered personalization improving customer retention, predictive analytics optimizing marketing ROI, and AI-generated content reshaping the digital landscape, it’s clear that artificial intelligence is no longer just a competitive advantage—it’s a necessity for businesses looking to stay ahead. The following statistics highlight the growing influence of AI in marketing, and its role in content creation, advertising, consumer engagement, and SEO, providing valuable insights into the ever-evolving digital marketing ecosystem.

AI Adoption in Marketing

1. 61.4% of marketers have used AI in their marketing activities. (Influencer Marketing Hub, 2023)
2. 98% of marketers are already using AI in some way, with 29% integrating it into their daily workflows. (Marketing AI Institute, 2023)
3. 64% of marketers say AI is either very important or critically important to their marketing success over the next 12 months. (Marketing AI Institute, 2023)
4. 35% of companies reported using AI in their business, and an additional 42% are considering it. (AI in Business Statistics)
5. 70% of companies with high sales numbers have a fully-fledged AI strategy. (AI-Stats-for-Marketers-2024)
6. 44% of marketers have adopted AI for content production. (Influencer Marketing Hub, 2023)
7. 77% of marketers say reducing time spent on repetitive tasks is the top outcome they want to achieve with AI. (Marketing AI Institute, 2023)
8. 41% of smaller companies are already developing AI strategies for the future. (AI-Stats-for-Marketers-2024)
9. 58% of marketers are still learning how AI works and exploring its applications. (Marketing AI Institute, 2023)
10. 63% of marketers use AI tools for email marketing. (Influencer Marketing Hub, 2023)
    

    AI in Content Creation

11. 82% of marketers say content generated by AI or ML software is just as good (or better) than human-generated content. (Influencer Marketing Hub, 2023)
12. 71% of marketers believe AI can be useful for content creation and personalization. (AI-Stats-for-Marketers-2024)
13. 55% of marketing firms confirmed they were already using AI chatbots for lead generation strategies. (AI-Stats-for-Marketers-2024)
14. 32.8% of marketers use Jasper.ai for content creation, making it the most popular AI tool. (Influencer Marketing Hub, 2023)
15. 22.4% of marketers use ChatGPT for content generation. (Influencer Marketing Hub, 2023)
16. 49% of marketers believe AI is very successful at producing clear or easy-to-read text. (Influencer Marketing Hub, 2023)
17. AI-generated content is expected to account for 10% of all data created by 2025. (Influencer Marketing Hub, 2023)
18. 90% of online content could be AI-generated by 2025, according to AI thought leader Nina Schick. (Influencer Marketing Hub, 2023)
19. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience. (Cuker, 2023)
20. 80% of shoppers are more likely to buy from a company that offers personalized experiences. (Cuker, 2023
    

    AI Tools and Platforms

21. ChatGPT reached 100 million monthly active users in just two months, making it the fastest-growing consumer application in history. (Influencer Marketing Hub, 2023)
22. 978 AI tools are now available across 50 categories, including productivity, copywriting, and social media. (Influencer Marketing Hub, 2023)
23. OpenAI has raised over 450+ startups in generative AI have raised $12.4 billion in funding. (Influencer Marketing Hub, 2023)
24. AI companies have raised over $40 billion in the last year. (Influencer Marketing Hub, 2023)
25. ChatGPT caused AI token prices to surge by up to 77% in its first week. (Influencer Marketing Hub, 2023)
26. Traffic to OpenAI.com skyrocketed to 6.5 million visits per day after ChatGPT’s release. (Influencer Marketing Hub, 2023)
27. AI-powered marketing tools are expected to generate $107.5 billion in revenue by 2028. (AI-Stats-for-Marketers-2024)
28. AI chatbots are predicted to save companies 2.5 billion hours of customer interactions annually. (AI-Stats-for-Marketers-2024)
    

    Consumer Attitudes Toward AI

29. 78% of consumers believe AI will enable better security for their personal information. (AI-Stats-for-Marketers-2024)
30. 48% of customers prefer engaging with AI if it makes their experience more consistent and convenient. (AI-Stats-for-Marketers-2024)
31. 73% of US citizens believe AI and ML could improve their customer service experience. (AI-Stats-for-Marketers-2024)
32. 45% of consumers expressed confidence that AI is sophisticated enough to trust with fraud prevention programs. (AI-Stats-for-Marketers-2024)
33. 62% of online shoppers would rather speak with a chatbot than wait for a human representative. (AI-Stats-for-Marketers-2024)
34. 88% of online customers had at least one chatbot interaction in 2022. (AI-Stats-for-Marketers-2024)
35. 47% of consumers are comfortable using chatbots to buy products and services. (AI-Stats-for-Marketers-2024)
36. 80% of customers say the experience a company provides is as important as its products or services. (Cuker, 2023)
37. 50% of consumers have paid more for products branded as “sustainable” in the last 12 months. (Cuker, 2023)
38. 79% of consumers are more loyal to purpose-driven brands. (Cuker, 2023)
    

    AI in Influencer Marketing

39. 63% of marketers plan to use AI or ML in their influencer campaigns, and a further 25% are considering it. (Influencer Marketing Hub, 2023)
40. 64% of marketers use AI for influencer identification. (Influencer Marketing Hub, 2023)
41. 75%+ of marketers believe influencer marketing can be automated. (Influencer Marketing Hub, 2023)
42. 56% of marketers who invest in influencer marketing work with micro-influencers. (Cuker, 2023)
43. Micro-influencers generate up to 60% more engagement than macro-influencers. (Cuker, 2023)
44. 90% of marketers using short-form video will increase or maintain their investment in 2023. (Cuker, 2023)
45. 89% of marketers plan to invest in social responsibility content in 2023. (Cuker, 2023)
46. 73% of consumers are more likely to defend purpose-driven brands. (Cuker, 2023)
47. 68% of businesses say brand consistency has contributed to revenue growth of 10% or more. (Cuker, 2023)
48. 60% of businesses use webinars for demand generation and digital marketing. (Cuker, 2023)
    

    Future Trends in AI and Marketing

49. By 2030, 70% of companies are likely to adopt some form of AI technology. (Influencer Marketing Hub, 2023)
50. AI is expected to contribute $15.7 trillion to the global economy by 2030. (AI-Stats-for-Marketers-2024)
51. By 2025, automation will eliminate 85 million jobs, but AI will create 97 million new roles. (AI-Stats-for-Marketers-2024)
52. 90% of online content could be AI-generated by 2025. (Influencer Marketing Hub, 2023)
53. AI engineering will generate 3x more value for enterprises that adopt best practices by 2025. (Influencer Marketing Hub, 2023)
54. AI transparency, trust, and security models (AI TRiSM) will improve AI model results by 50% by 2026. (Influencer Marketing Hub, 2023)
55. Chatbots are predicted to become the primary customer service tool for 25% of businesses by 2027. (AI-Stats-for-Marketers-2024)
56. AI voice assistants are expected to facilitate $164 billion in transactions by 2025. (AI-Stats-for-Marketers-2024)
57. AI software revenue is expected to reach $126 billion by 2025. (Influencer Marketing Hub, 2023)
58. AI spending in Europe is anticipated to hit $70 billion by 2026. (AI-Stats-for-Marketers-2024)
    

    AI and Jobs

59. AI could take the jobs of as many as 1 billion people globally, with 375 million jobs becoming obsolete in the next decade. (Influencer Marketing Hub, 2023)
60. AI could create 97 million new jobs by 2030, according to the World Economic Forum. (Influencer Marketing Hub, 2023)
61. 40% of marketers believe AI will eliminate more jobs than it creates in the next three years. (Marketing AI Institute, 2023)
62. 36% of marketers believe AI will create more jobs than it eliminates. (Marketing AI Institute, 2023)
63. 45 million Americans could lose their jobs to AI automation by 2030. (Influencer Marketing Hub, 2023)
64. LinkedIn’s fastest-growing jobs are in data science, machine learning, and AI. (Influencer Marketing Hub, 2023)
65. 40% of human jobs will be replaced by robots and machines in the next 15-20 years. (Influencer Marketing Hub, 2023)
66. AI is playing a major role in improving healthcare, including diagnostics, drug development, and patient monitoring. (Influencer Marketing Hub, 2023)
67. AI is revolutionizing agriculture, finance, and renewable energy industries. (Influencer Marketing Hub, 2023)
68. AI is expected to create new roles in creative and strategic decision-making. (Influencer Marketing Hub, 2023)
    

    Retail and eCommerce

69. Retail media advertising will reach $160 billion in the U.S. by 2027. (Cuker, 2023)
70. Online grocery sales are expected to surpass $24 billion in the U.S. by 2025. (Cuker, 2023)
71. eCommerce subscriptions grew by 65% in the past year. (Cuker, 2023)
72. 80% of B2B companies are making their online channels as good or better than their offline ones. (Cuker, 2023)
73. 65% of B2B companies are fully transacting online in 2022. (Cuker, 2023)
74. eCommerce has surpassed in-person sales as the most effective channel for B2B companies. (Cuker, 2023)
75. 68% of businesses say brand consistency has contributed to revenue growth of 10% or more. (Cuker, 2023)
76. 60% of businesses use webinars for demand generation and digital marketing. (Cuker, 2023)
77. 90% of marketers using short-form video will increase or maintain their investment in 2023. (Cuker, 2023)
78. 89% of marketers plan to invest in social responsibility content in 2023. (Cuker, 2023
    

    Q3: Why is brand consistency important in content marketing? #USAMfgHour https://t.co/DwiFilj15a

    — DCSC Inc. (@DCSCInc) October 17, 2024

    AI in Advertising and Personalization

79. Digital ad spending is expected to increase to $521 billion by 2025. (Cuker, 2023)
80. 80% of shoppers are more likely to buy from a company that offers personalized experiences. (Cuker, 2023)
81. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience. (Cuker, 2023)
82. 20% of marketers see an average increase in sales when using personalized experiences. (Cuker, 2023)
83. 48% of consumers spend more when their experience is personalized. (Cuker, 2023)
84. AI-powered personalization is a top priority for 62% of marketers. (Influencer Marketing Hub, 2023)
85. AI-driven personalization can increase customer retention by 15%. (Influencer Marketing Hub, 2023)
86. AI-powered ads are 2x more effective than traditional ads. (Influencer Marketing Hub, 2023)
87. AI-driven ad targeting can reduce customer acquisition costs by 50%. (Influencer Marketing Hub, 2023)
88. AI-powered chatbots can handle 80% of customer inquiries without human intervention.
    

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    AI in Data and Analytics

89. 44% of B2C marketers use big data and analytics to improve customer responsiveness. (Cuker, 2023)
90. 36% of marketers use analytics and data mining to gain insights for relationship-driven strategies. (Cuker, 2023)
91. 57% of marketers use AI tools for data analysis. (Influencer Marketing Hub, 2023)
92. AI-powered predictive analytics can improve marketing ROI by 20-30%. (Influencer Marketing Hub, 2023)
93. AI-driven data analysis can reduce marketing campaign costs by 30%. (Statista | Artificial intelligence AI)
94. AI-powered customer segmentation can increase conversion rates by 15%. (McKinsey | The Power of Generative AI for Marketing)
95. AI-driven insights can improve campaign performance by 25%. (McKinsey | The Power of Generative AI for Marketing)
96. AI-powered analytics can reduce time spent on data processing by 50%. (Stronger Forecasting in Operations Management | McKinsey)
97. AI-driven insights can improve customer retention by 20%. (Why AI Customer Service| McKinsey)
98. AI-powered analytics can increase marketing efficiency by 30%. (AI Transforms Email and Marketing Automation Trends
    

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    — pepelwerk (@pepelwerk) January 17, 2025

    AI in SEO Statistics

99. Despite the rise of AI, a surprising 72% of professionals haven’t adopted AI tools in their SEO strategies. (Influencer Marketing Hub, 2023)
100. Concerns about originality are a major barrier to AI adoption, with 31% of non-AI adopters worried about content quality. (Influencer Marketing Hub, 2023)
101. AI is automating 44.1% of key SEO tasks, including content creation and keyword research, boosting efficiency for users. (Influencer Marketing Hub, 2023)
102. AI-driven SEO strategies save 17% of users more than 10 hours weekly on repetitive SEO tasks, enabling focus on higher-value work. (Influencer Marketing Hub, 2023)
103. A quarter of AI users believe that AI-generated content performs better than human-written content in rankings and engagement. (Influencer Marketing Hub, 2023
     

Final Thoughts

The impact of AI in marketing is undeniable. As the statistics demonstrate, AI-driven tools are improving efficiency, reducing costs, and enhancing personalization across various marketing channels. From automating SEO tasks to optimizing advertising strategies and refining consumer engagement, AI continues to shape the future of digital marketing.

With the increasing adoption of AI-powered solutions, businesses that integrate these technologies will gain a competitive edge, driving better customer experiences and improved ROI.

References

1. Influencer Marketing Hub. (2023). AI Marketing Benchmark Report 2023. Retrieved from https://influencermarketinghub.com/ai-marketing-benchmark-report/
2. Marketing AI Institute. (2023). State of Marketing AI Report 2023. Retrieved from Marketing AI institute
3. AI-Stats-for-Marketers-2024. AI Statistics for Marketers 2024. Retrieved from https://vonazon.com/wp-content/uploads/2023/11/AI-Stats-for-Marketers-2024.pdf
4. Statista. (2023). Artificial Intelligence (AI) in Marketing Statistics. Retrieved from https://www.statista.com/topics/5017/ai-use-in-marketing/
5. McKinsey & Company. (2023). The Power of Generative AI for Marketing. Retrieved from https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/the-promise-of-generative-ai-for-marketing
6. Cuker. (2023). Digital Trends Report 2023-2024. Retrieved from – by Cuker
7. McKinsey & Company. (2023). Why AI-Enabled Customer Service is Key to Scaling Telco Personalization. Retrieved from https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/why-ai-enabled-customer-service-is-key-to-scaling-telco-personalization
8. Demand Spring. (2023). How Will AI Affect Email and Marketing Automation? Retrieved from https://demandspring.com/blog/how-will-ai-affect-email-and-marketing-automation/