Results-driven SEO for Insurance Companies

It is the practice of using the best insurance marketing ideas and strategies to build a customer base and attract new clients for an insurance company. Insurance marketing strategies can involve the use of various digital channels, like search engines, social media platforms, email marketing, and content marketing, to help the agency create brand awareness, generate leads, and drive more conversions.
At Andava Digital, we’re a full-service digital marketing agency that understands the unique challenges insurance agents face. Our team specializes in crafting effective marketing strategies tailored to insurance companies, like yours.

Providers need effective insurance marketing strategies to stay competitive and effectively reach their target audience. By partnering with an established marketing agency, business owners can leverage the power of online marketing channels to expand their agency’s reach, increase brand credibility, and ultimately drive more business growth in today’s competitive industry.

Which marketing strategy is best for you and your insurance business?
The answer depends on the goals for your insurance marketing strategy, the current market, and the budget for your marketing campaign. If you have a tight budget and need increased leads and visibility within a short timeframe, PPC ads may be the best for your marketing strategy. But if you want increased organic traffic and leads over a longer timeframe, SEO may be the best marketing strategy for your business. Since the insurance industry is so competitive, you really want to invest in a combination of SEO, PPC ads, and social media ads for the best possible results.

Most marketing experts say that local businesses should spend around 10% of revenue on Internet marketing efforts. Some insurance agencies can get by spending the bare minimum on their online marketing tactics, while others (especially those with a more competitive target market) have to spend way more to rank higher in the search results.

A marketing campaign specialist at Andava Digital can listen to your marketing goals and help you determine what SEO and ad budget will give you the most bang for your buck in terms of generating leads. We offer several monthly SEO packages that start at just $2,500, which is a small price to pay for what you can reap in rewards.

With more than 15 years of history, we have experience working with a range of insurance types. Whether your business offers auto, life, health, or another type of insurance, we can help your organization appear in relevant search results and turn its website traffic into revenue.

SEO is an ongoing practice because Internet marketing is evolving.

What worked last year for your insurance company’s marketing plan may not be as successful this year or may not be successful at all. Internet marketing trends evolve with consumer habits and preferences, and so do the specific keywords that bring potential customers to your site.

It’s also important to keep in mind that Google and other search engines are continually tweaking and updating their algorithms to ensure that they are delivering the best results possible to their users. With each algorithm update comes new best practices in site optimization.