Elevating an Online Home Decor Store’s Digital Presence: From Shopify Setup to SEO & PPC Success
Andava Digital partnered with a leading online home decor and accessories retailer based in Dubai, UAE, to build their eCommerce platform, establish a solid SEO foundation, and scale their PPC campaigns. The result? Significant growth in organic traffic, a dramatic increase in conversion rates, and successful expansion into new markets.
Monthly Organic Traffic
+
0
k
Organic Traffic Value
$
200
k
Return on Ad Spend
+
500
%
Organic Traffic Value
+
0
%
About The Company
The client is a Dubai-based eCommerce business specializing in premium home decor and accessories. They cater to customers seeking high-quality furnishings, lighting, and home accessories to enhance their living spaces. With a vision to dominate the UAE and MENA region’s online home decor market, they needed a robust digital marketing strategy to expand their customer base and drive revenue.
To achieve this, they partnered with Andava Digital to design and develop a Shopify store, implement a full SEO strategy, and build high-performing Google Ads campaigns that would drive traffic and sales.
The Challenge
The client faced multiple challenges, all centered around establishing a scalable digital presence:
- Building a User-Friendly eCommerce Platform: The company needed a Shopify store that was both visually appealing and highly functional to convert visitors into customers.
- Driving Organic Traffic and Sales: Competing with other established home decor brands in Dubai and across the MENA region, they needed an aggressive SEO and PPC strategy to capture market share.
- Increasing Conversions: Initially, their conversion rate was low, and there was a need to optimize the customer journey for both desktop and mobile users to drive more sales.
Strategy and Solution
Shopify Development and Design
We developed the client’s eCommerce store from scratch on Shopify, focusing on delivering a seamless user experience:
- Custom Design: Our team created a visually appealing, luxury-focused design that reflected the brand’s aesthetic. The site was optimized for mobile, ensuring that the user experience was consistent across devices.
- Third-Party Integrations: We implemented a full suite of integrations, including payment gateways, inventory management, and shipping solutions, to streamline the eCommerce operations.
SEO Strategy: Maximizing Organic Reach
We laid the groundwork for a comprehensive SEO strategy, designed to boost the client’s organic visibility:
- On-Page SEO: Content was optimized around high-value, intent-driven keywords relevant to luxury home decor. We crafted compelling product descriptions and built out category pages to target long-tail search terms and capture a wider audience.
- Technical SEO: The technical foundation was solidified with clean URL structures, fast load times, and optimized images, ensuring the website was fully crawlable and indexable. We regularly audited the site to maintain SEO performance.
- Link Building: Over time, we secured 300+ high-quality backlinks from authoritative home decor and lifestyle websites, boosting the client’s domain authority and driving more traffic.
PPC Campaign Optimization
Our paid media strategy focused on creating and refining a set of high-performing campaigns across Google Ads:
- Google Shopping & Search Ads: We set up and optimized Shopping and Search campaigns targeting high-intent keywords that aligned with the client’s core product offerings. With product-specific targeting and strategic bidding, we maximized their visibility and return on investment.
- Remarketing Campaigns: We built a sophisticated remarketing strategy to re-engage users who visited the site but didn’t make a purchase, driving them back into the sales funnel with personalized ads.
- Return on Ad Spend: The campaigns generated a 650% ROAS, proving highly efficient in turning ad spend into revenue.
Conversion Rate Optimization
We identified pain points in the customer journey and worked on improving the site’s usability:
- User Experience Tweaks: By simplifying the checkout process and improving the mobile experience, we boosted the overall user experience.
- Data-Driven Adjustments: Using session recordings and heatmaps, we pinpointed areas of friction, then fine-tuned the site’s layout and CTA placement to increase conversions. These efforts pushed the conversion rate from 0.2% to 4.5-5%.
Services Provided
Here’s a breakdown of the key services we provided:
- Shopify Development: Full design and development of the eCommerce platform, with seamless integrations for a smooth user experience.
- SEO: Comprehensive SEO strategy, including content optimization, link-building campaigns, and technical SEO enhancements to improve rankings.
- PPC: Google Ads management, with Shopping, Search, and remarketing campaigns that maximized return on ad spend.
- Conversion Rate Optimization: Ongoing design tweaks and user behavior analysis to significantly improve the site’s conversion rate.
- Consulting: Strategic guidance to help the client expand into new markets and scale their digital presence effectively.
Business Impact
Organic Traffic Surge
Thanks to a highly targeted SEO strategy, the client’s organic traffic reached 50,000 visitors per month, with an organic traffic value estimated at $300,000 per month. This influx of traffic significantly reduced their dependency on paid advertising.
Impressive ROAS from Google Ads
With carefully managed PPC campaigns, the client achieved a 650% Return on Ad Spend (ROAS). This high efficiency allowed them to scale their marketing efforts while maintaining strong profitability.
Expansion Across MENA
Our efforts didn’t just drive local growth—thanks to the increased traffic and visibility, the client successfully expanded into four new markets within the MENA region, broadening their reach and customer base.
Massive Revenue Growth
Our work on SEO and PPC led to a 400% year-over-year revenue increase, positioning the company as a leader in the luxury home decor market.
Conversion Rate Turnaround
With a series of UX and conversion optimization improvements, we boosted the client’s conversion rate from a modest 0.2% to a high-performing 4.5-5%, transforming more visitors into customers.
Key Growth Metrics
- 50,000 monthly organic visitors
- $300,000 in organic traffic value
- 650% ROAS on Google Ads
- 400% YoY revenue growth
- Conversion rate increased to 4.5-5%
- 300+ backlinks secured
- Expanded into 4 new MENA markets
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