Eyewear Ecommerce Retailer Got 25% Increase in Revenue within 3 Months from SEO Only
The company wanted to bring their online presence into the 21st century, improve their organic standings, and comprehensively shift their approach to link building, content marketing and Google Ads campaigns. With Andava Digital, they’ve accomplished that, and beyond.
About the Company
An online retailer of prescription glasses, established in 2005 as part of the large multinational group from that’s part of Euro Stoxx 50, offers a diverse range of eyeglasses, including both prescription and non-prescription options, as well as specialized eyewear like sports sunglasses and computer glasses designed to minimize glare. With operational bases in the Europe, United States and China, it’s one of the the largest eyewear sellers globally, ensuring a broad international customer base and widespread distribution of its products.
The Challenge
The client contracted with Andava Digital primary for SEO and link building services for one of their flagship projects with a challenge to improve their competitive metrics recognizing the need for a multifaceted approach, they sought a long term partnership that could bring a breadth of expertise in this very competitive and difficult niche.
Strategy and Solution
Andava Digital launched a a comprehensive SEO link building strategy to get links from top tier high authority websites explicitly utilizing white hat link building with creative solutions. Along with the main focus on attracting links to the target pages, we analyzed the current content performance and provided a content marketing plan that would become an integral part of earning and attracting valuable links.
- Link Building: Launched a coordinated article contribution campaign along with a content marketing focused campaign for placing client’s link on top tier publications.
- Blog Content Creation: Our team researched and briefed content requests based on keyword data that could attract and retain the interest of client’s audience, establishing them as a thought leader in the eyewear industry.
- Technical and Programmatic SEO Consulting: Consulted on technical improvements with detailed and actionable SEO audit and recommendations that improved the overall indexation, crawlability and visibility across thousands of pages and keywords.
Services Provided
- SEO
- Technical Optimization
- Content Optimization
- Consulting
- Link Building
Business Impact
Leveraging the keyword research, content creation and robust link building campaigns the client significantly enhanced its digital presence and sales with visible impact on the bottom line. Our link building outreach and content marketing efforts led to a substantial increase in web traffic, improved search engine rankings, and higher user retention.
- 15% growth in overall organic traffic, which is roughly additional 180000 new users per month
- 25% growth in non branded search traffic.
- 270 new links with average Ahrefs domain rating of 60 or more
- 15000 new keywords in Google results.
- 10% increase in conversion