Transforming an Apparel Brand with Email Marketing, Social Media, and Comprehensive Digital Strategy
Andava Digital partnered with a leading men’s clothing and accessories brand to implement a full-service digital marketing strategy, with a strong emphasis on email marketing, social media management, and conversion rate optimization. Our efforts helped the brand achieve massive growth across all key digital channels, driving higher engagement, conversions, and revenue.
Organic Growth
+
0
x
Conversion Rate
+
0
%
Top 10 Keywords
+
300
%
Organic Traffic Value
$
0
k
About The Company
Our client is a well-established brand specializing in men’s clothing and accessories, offering a wide range of high-quality products that blend style and functionality. With a loyal customer base in the U.S. and expanding international reach, they needed a partner to manage and optimize their digital efforts, from maintaining their BigCommerce website to expanding their social presence and email marketing effectiveness.
Andava Digital took on the challenge to supercharge their email marketing efforts, grow their social media engagement, and ensure that their website remained a high-converting platform for sales.
The Challenge
The client’s main challenges revolved around improving customer engagement across multiple digital touchpoints and driving revenue growth:
- Increasing Email Marketing Effectiveness: While the brand had an established email list, their campaigns were underperforming. They needed to increase both the size of their email list and the effectiveness of their campaigns to boost sales and repeat purchases.
- Social Media Growth: Social media channels were stagnant, lacking engagement and growth, and contributing little to overall revenue. The brand needed a new social strategy to build a stronger presence, increase engagement, and directly drive sales.
- Improving Conversion Rates: While traffic was consistent, conversion rates needed improvement across all channels—email, social, and paid ads—to ensure more visitors were turning into paying customers.
- Ongoing Website Optimization: As the business continued to scale, the BigCommerce website required regular updates, technical maintenance, and conversion rate optimization to provide a smooth, seamless shopping experience.
Strategy and Solution
Email Marketing: A Complete Overhaul
Email marketing became a key driver of growth for the client, and we implemented a full-scale strategy to maximize its impact:
- Audience Segmentation: We segmented the email list based on user behavior, purchase history, and engagement. This allowed us to tailor email content to specific audiences, whether they were first-time buyers, loyal customers, or inactive subscribers.
- Drip Campaigns & Automation: We launched personalized drip campaigns designed to engage customers at every stage of their journey—welcome series, cart abandonment follow-ups, product recommendations, and post-purchase thank-you emails. By automating these campaigns, we ensured that customers received timely, relevant content that nurtured them towards conversion.
- Compelling Creative & A/B Testing: Our creative team designed visually engaging email templates that aligned with the brand’s identity. We continuously ran A/B tests on subject lines, CTAs, and layouts to optimize open rates and click-through rates (CTR).
- Email Subscriber Growth: Through strategic pop-ups, lead magnets, and social promotions, we grew the email subscriber base by 80%. These new subscribers were funneled into targeted campaigns that yielded high engagement and conversion rates.
The results? A 4.5x increase in email conversion rates and a 60% increase in revenue from email marketing, making it one of the brand’s most profitable channels.
Social Media: Driving Engagement and Revenue
We completely reworked the brand’s social media strategy, focusing on driving both engagement and direct sales:
- Content Creation & Engagement Strategy: We crafted a mix of organic content that resonated with the brand’s audience, from product showcases and lifestyle content to promotions and customer stories. The goal was to build a deeper connection with the audience while showcasing the brand’s product range in authentic, engaging ways.
- Community Building: By actively engaging with followers through comments, direct messages, and interactive content like polls and giveaways, we significantly boosted social engagement—up by 800% over the campaign period.
- Social Commerce: We integrated shoppable posts on platforms like Instagram and Facebook, enabling followers to purchase products directly from social media. This contributed to a 30% increase in revenue from social media, turning engagement into direct sales.
- Paid Social Campaigns: In addition to organic efforts, we managed targeted paid campaigns on Meta platforms (Facebook and Instagram) that reached new audiences while remarketing to those who had engaged but not yet converted. These campaigns were closely monitored and optimized for ROI, ensuring the brand’s paid social efforts were cost-effective and conversion-focused.
SEO & PPC: Expanding Reach and Driving Traffic
While email and social were the stars of the strategy, we also ensured that SEO and PPC campaigns were fully optimized to increase visibility and drive high-quality traffic:
- SEO Focused on Target Keywords: We identified and focused on high-intent keywords in the men’s clothing and accessories space. Regular content updates, on-page SEO improvements, and strategic link-building helped boost organic rankings and traffic, resulting in a 6x growth in organic traffic.
- Google Ads Management: We refined Google Ads campaigns with a strong focus on both branded and non-branded keywords. A series of targeted search, shopping, and display campaigns helped achieve a 328% increase in click-through rates (CTR), driving more qualified traffic to the site.
Conversion Rate Optimization (CRO) & Website Maintenance
To ensure the website was converting traffic efficiently, we provided ongoing CRO services and technical maintenance:
- A/B Testing: We ran A/B tests on product pages, checkout flows, and CTAs to continually improve the user experience. These tests led to a 15% increase in overall conversion rates, driving more sales from the same volume of traffic.
- Technical Maintenance: Regular updates to the BigCommerce platform ensured the website was running smoothly, with fast load times and a seamless user experience, especially during high-traffic periods like sales and promotions.
Services Provided
Here’s a breakdown of the core services we provided to drive results for the client:
- Email Marketing: Full-scale email marketing strategy, from list segmentation and automation to creative design and A/B testing.
- Social Media Management: Active management and growth of social media channels, including content creation, community engagement, and social commerce.
- SEO: Ongoing SEO efforts focused on content optimization, keyword growth, and authority building to increase organic traffic.
- PPC Management: Management of Google Ads and Meta ads, including search, shopping, and remarketing campaigns to drive high-ROI traffic.
- Conversion Rate Optimization (CRO): A/B testing and site optimization to increase conversion rates across all digital channels.
- Website Maintenance: Regular updates and technical maintenance of the BigCommerce website to ensure optimal performance.
- Consulting: Ongoing strategic consulting to help the brand scale its digital presence and capitalize on new growth opportunities.
Business Impact
Explosive Email Marketing Growth
Our targeted email marketing efforts resulted in a 4.5x increase in email conversion rates, with email revenue growing by 60% year-over-year. By optimizing both the content and delivery of campaigns, we turned email into one of the brand’s most reliable and profitable channels.
Social Media Engagement and Sales Surge
The reworked social media strategy led to a staggering 800% increase in social engagement and a 30% increase in revenue from social media. By connecting more deeply with their audience and offering shoppable posts, the brand was able to turn likes and follows into real sales.
Consistent SEO and PPC Growth
With a 6x growth in organic traffic and a 328% increase in Google Ads CTR, our SEO and PPC efforts helped the brand dominate key search terms, drive qualified traffic, and increase overall site visibility.
Increased Conversion Rates Across the Board
Through continuous CRO and website optimization efforts, the brand saw a 15% increase in conversion rates. This improvement turned more visitors into customers, contributing to a consistent 20% YoY revenue increase.
Key Growth Metrics
- 6x organic traffic growth
- 15% increase in conversion rate
- 328% increase in Google Ads CTR
- 4.5x increase in email conversion rates
- $25,000 monthly organic traffic value
- 80% growth in email subscribers
- 60% increase in email revenue
- 800% increase in social engagement
- 30% increase in revenue from social
Table of Contents
Add a header to begin generating the table of contents