Amazon PPC
Services To Help Increase Product Sales

Amazon Advertising Platform is Amazon’s demand side platform. It’s a programmable display advertising program that enables you to buy and manage display and video ads. This program lets you combine your advertising audience with Amazon’s shopper audience. With AAP, advertisers can reach audiences on different third-party sites owned by Amazon, like IMDb.

Amazon ad campaigns follow an auction-based model, so you can set a daily budget for your ads. An advertiser willing to pay higher has a brighter chance of the ad getting displayed.

Sponsored Products ads can help you to:

Increase visibility: By appearing at the top of search results and on product detail pages, you can increase the visibility of your products and reach a wider audience.

Drive sales: By showcasing your products in front of shoppers who are actively searching for similar products, you can drive more sales and conversions.

Target specific keywords: By targeting specific keywords, you can reach shoppers who are searching for products like yours, increasing the chances of them clicking on your ad and making a purchase.

Compete with other sellers: Sponsored Products can help you compete with other sellers for the same keywords, increasing the chances of your products being seen by shoppers.

Improve ad performance: With real-time reporting and optimization tools, you can monitor the performance of your ads and make changes to improve their performance.

Bidding for Amazon Sponsored Products works as follows:

Keyword targeting: You target specific keywords related to your products and bid on the keywords you want to appear for.

Auction: When a shopper searches for your targeted keyword, Amazon runs an auction to determine which sponsored products ads will appear and in what order.

Winning bid: The winning bid is determined by the highest bid placed by an advertiser and the ad’s relevance to the shopper’s search query, as determined by Amazon’s advertising algorithm.

Cost-per-click (CPC) billing: The winning bid determines the cost per click (CPC) for the ad. You pay only when a shopper clicks on your ad, and the cost per click is based on the winning bid.

Maximum CPC: You can set a maximum cost per click (CPC) to control your advertising spend. If you set a maximum CPC of $1, for example, Amazon will not charge you more than $1 per click, even if the winning bid is higher.

By bidding on keywords and optimizing your ads, you can improve your chances of winning the auction and appearing in the search results for your target keywords, increasing the visibility of your products to potential shoppers.

The amount of time it takes for Amazon PPC to start working depends on various factors such as the competitiveness of your keywords, efficacy of your ads, and your target audience. Typically, you can expect to see results within a few days of launching your campaign. However, it may take several weeks or months of continuous optimization to achieve the desired results. To maximize the success of your Amazon PPC campaign, it’s important to continuously monitor and adjust your campaign based on the performance metrics. This may include adjusting your bids and keywords to ensure that you are reaching your target audience and achieving your desired results.

Andava Digital Marketing is trusted for our extensive experience and commitment to tailored, results-driven strategies. We prioritize transparency, consistent communication, and achieving your business goals. Our team’s expertise, supported by successful case studies and client testimonials, ensures comprehensive solutions for your specific needs.